Sub: Use of Brand India Pharma Logo
Members are well aware of the facts that exports from the Drugs & Pharmaceutical Sector accounts for nearly more than Rs.60,000/- Crores and contributes more than 5% to the national exchequer. Indian Pharmaceutical Industry has the distinction of providing quality healthcare at affordable cost. While recognizing the strengths of the Indian Pharmaceutical Industry, Government of India also realized the challenges faced by the Industry in International Markets in increasing & sustaining the growth of the Sunrise Industry. In this background, the Government of India decided to create brand India image for the Pharma Industry to accelerate the growth.
Our members are aware of the fact that Government of India has been taking several initiatives to promote Indian Pharma in the international markets. The Brand India Pharma project is the brain child of the Ministry of Commerce & Industry, Department of Commerce, Government of India and after several meetings/ discussions at the highest level in the Ministry, the project/ campaign has been finalized. The campaign of Brand India Pharma has the following objectives:
- One of the main objective in launching of the campaign is to create a consciousness about Indian Pharma industry as a whole in the minds of overseas buyers.
- Create an image that Indian Pharma means Excellent Quality at Affordable prices.
- Project India as the USD 25 billion by March 2014.
- As part of this project, a logo for Brand India Pharma was created. A copy of the logo (Jpeg version) is enclosed.
Brand India Pharma Project was launched during CPhI Japan on 21st March 2012 by Dr. Rahul Khullar, Secretary, Department of Commerce, Government of India. This has been followed up at CPhI SEA and will be continued at CPhI World Wide in a big way, where Pharmexcil has been sanctioned to organize its first India Show. Shri Anand Sharma, Hon'ble Minister of Commerce, Industry & Textiles will be participating.
It is evident that Government of India is putting lot of efforts in Branding Indian Pharma sector as dependable global source for quality generic medicines at affordable prices. It is also being highlighted to the overseas countries as "Pharmacy of the World". At this juncture, it is our responsibility to be part of this unique effort & initiative of the Government of India.
We have been instructed by the Government of India to advise all our members to spread the message globally by using the logo intensively in all possible ways like website, Letter Heads, Visiting cards, Tertiary packaging of export consignments, other publishing material of the company etc. In case the letter-heads, stationery etc have already been printed, members may print stickers of the Brand Logo and affix the same.
We are sure, the efforts of Government of India, to promote Indian Pharma Industry in international markets, will give a big fillip to our sector. We request all our members to confirm immediately that they adopt the logo and start using it widely for global recognition.
We have also been informed by the Department of Commerce, Government of India that steps are being taken to ensure that the Brand India Pharma Logo will also be affixed by the concerned Government Departments.