Brand India Pharma Campaign Home

Brand India Pharma Campaign: In order to live up to the challenges of increasing market share in existing and new markets and countering the negative publicity in some countries by vested interests, Department of Commerce, Govt. of India has advised Pharmexcil to launch a Brand Pharma India Campaign Globally. IBEF is assisting (branding aspects)Pharmexcil in this Endeavour. The key objectives are:   • To raise the awareness of Indian Pharma success story   • To create awareness that Indian generics are not counterfeits and they are bonafide medicines of standard quality   • To improve the credibility of Indian Pharma industry   • To protect it from dubious allegations by vested interests   • To position India as global pharmacy of world   • To increase business on a sustainable basis & take it to the next orbit   • To highlight the growth drivers-government support & regulatory framework, cost efficiencies, technical capabilities Campaign's at: CPhI-JAPAN during 21st – 23rd March 2012 in Tokyo, Japan     • Press Conference & Media Interviews     CPhI-SOUTHEASTASIA during 10 - 12th May 2012 in Jakarta, Indonesia     • Press Conference & Media Interviews     CPhI-WORLDWIDEduring 9 - 11thOctober 2012 in Madrid, Spain     • Click here

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